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![]() There was no real market for individual tracks, and accepted wisdom said that an artist would be crazy to allow his or her top hit to be sold on a compilation while the source album was still moving off shelves, particularly when the compilation was the product of a rival record label. The format was associated with oldies and 1-800 numbers. Though NOW had already had a life in Europe, the compilation market in the U.S. “Flagpole Sitta”! “Barbie Girl”! Even “Zoot Suit Riot”!Īt the time, the very existence of the album was revolutionary, even though the music it contained seemed like anything but. ![]() If you were watching the right American TV shows in late 1998, you probably saw the commercial above: NOW That’s What I Call Music! promised all the tracks you’d find in a time capsule from that moment, on one convenient CD.
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